Privacy Policy
How ATLAS and the organizers who use it handle your information.
TO BE CONFIRMED — publication date and legal entity.
1. Who holds your data
ATLAS is a platform used by venues, promoters and event organizers to run events, sell tickets, manage doors and understand their audiences.
When you buy a ticket or attend an event you are dealing with two organisations: the organizer whose event it is, and ATLAS, which provides the software they use.
Your record with one organizer is separate from your record with another. Being known to one venue does not make you known to the next — unless you explicitly allow it (see Your choices).
2. What we collect from you
When you book, buy a ticket or RSVP. Your name, email address, phone number, what you selected, and the amounts paid.
Your card details never reach our servers. They go directly from your browser to our payment processor. We hold the amount, a reference, and whether the payment succeeded.
When you attend. That your ticket was scanned at the door, and when. If you are part of a group booking, we record that you arrived — not merely that the booking did.
When you connect an account. If you choose to connect a music or social account, we receive only what that service’s permissions allow, and only while the connection is granted.
When you upload a photo to an event gallery, we hold the photo.
3. What we work out about you
We build a picture of what you enjoy, so organizers can put on nights you would actually want and so you can hear about them. That picture is assembled from what you have done — events attended, tickets bought, accounts connected.
Three commitments about that, which our software enforces:
- If you decline, it is not used. Where you decline, that information is excluded from your profile and from the audience lists built on it. It is not quietly kept for later.
- We do not treat “we don’t know” as “no”. If we have too little information to say something about you, you are recorded as unknown — not as assessed and excluded.
- We do not score things that have not happened yet.
4. Your choices
We ask separately for separate things, record each answer with the date, and you can change any of them.
| Choice | What it means if you say yes |
|---|---|
| Recognise me | The organizer can attach what you tell them to your record with that venue |
| Learn what I like | We use your activity to build the picture above |
| Send me offers | Marketing messages from that organizer |
| Send me event updates | Cancellations, time changes, door information |
| Aggregate analytics | You are counted in totals, never named |
| Sharing across venues | Your record can be recognised at other venues on ATLAS |
Offers and event updates are separate. Declining marketing does not stop us telling you an event has been cancelled.
Sharing across venues is the only choice that sends anything beyond the venue you are dealing with. Everything else stays with that organizer.
Declining any of these does not deny you a ticket.
5. Who we share it with
- The organizer whose event you are attending.
- Service providers acting for us — payment processing, email delivery, hosting.
- Services you have connected, only as that connection permits.
- Others where the law requires it.
We do not sell your personal information.
TO BE CONFIRMED — the published list of service providers.
6. What we deliberately do not do
These are enforced in our software, not merely intended:
- We do not store your street address. Where you tell us roughly where you live, it is reduced to a neighbourhood or city before storage. Unit numbers and street lines are discarded and cannot be recovered.
- We never show other guests who is attending. An event may display how many people are going, never who.
- We never see your card number.
- Private contact details are never published — an organizer’s or yours.
7. How long we keep it
TO BE CONFIRMED — retention periods have not been set. This section will state either specific periods or that information is held until erasure is requested. It will not claim a schedule that does not exist.
8. Your rights
You can ask us to delete your information, and to tell you what we hold.
TO BE CONFIRMED — the full statement of rights per jurisdiction, and how to exercise them.
9. Security
We protect your information with encrypted transmission, hashed passwords, strict separation between organizers’ data, and signature verification on incoming data from payment and point-of-sale systems. No system is perfectly secure and we do not claim otherwise.
10. Children, transfers, changes and contact
TO BE CONFIRMED — minimum age, where data is processed, how changes are notified, and the contact address for privacy enquiries.